disguise, previously named d3 Technologies, was founded in 2013 by Ash Nehru and his two business partners. It is a leading global provider of live event visualisation solutions, specialising in the provision of the software, hardware and support services for creative production teams to conceive, visualise and deliver high-quality, live productions.
The technology supports many of the world’s leading music touring artists such as U2, Rolling Stones, Beyonce, Lady Gaga and Ed Sheeran; Californian music and arts festival Coachella; several West End and Broadway shows such as Harry Potter; a growing number of Hollywood films and live TV broadcast settings, as well as numerous other corporate and entertainment events. Visit disguise’s website to find out more.
Livingbridge’s investment, made from its Enterprise 2 fund, will enable disguise to increase its market share and grow its global presence. Following its recent opening in Shanghai, disguise has further international offices planned, including Los Angeles in May. This investment will also support the launch of exciting new products, including state-of-the-art camera calibration technology and video formatting hardware.
This is Livingbridge’s latest investment in the software sector, with existing investments including Exclaimer, Red Box Recorders, Kirona and Mobysoft.
Commenting on the investment, Fernando Kufer CEO at disguise, said:
“We are at a really exciting time in our development as we expand internationally and enable some of the world’s most exciting visual experiences. We have already built a base of high-quality clients, and worked on live events such as The Brits, The Grammy’s, Glastonbury, The Rolling Stones, The National Games of China and many more. This investment from Livingbridge will enable us to take advantage of our growing presence in the industry and take our creative vision to the next level.”
Ash Nehru, Founder, said:
“We’ve always dreamed big and have been lucky enough to work with and for some of the most forward thinking and creative people in our industry. With this new partnership we have the chance to set our sights even higher.”
Matt Upton at Livingbridge said:
“disguise is at the forefront of visual software for live events, and we are delighted to be supporting them in their next stage of development. We have strong experience in investing in software businesses and believe disguise is a great addition to our growing portfolio.”